INDIA footwear industry
The indian footwear industry increase every year because increasing per capita income, growing aspirations and the increasing penetrations of organized retail in the footwear industry.
Pyramid show different segments in indian footwear industry.
01 Premium section
02 Mid section
03 Economy Section
04 Mass Section
Indian footwear industry divide four section let’s explain
01 Premium section — The market size of premium section near 7,000 crores. Price of footwear in these section above Rs 3,000.
The main brand under these section are
01 Adidas
02 Nike
03 Puma
04 Clarke
05 Skechers
06 Hugh puppies
All the brand are foreign brands these section.
02 Mid Section —
The market size of mid section Rs 10,200 crores . Price of footwear in these section les Rs 1000 – Rs 3,000.
The brand under mid section
01 Red Tape
02 Puma
03 Bata
04 Metro
05 Crocs
06 Mochi
03 Economy Section — The market size of Economy Section is Rs 25,000 crores. Price of footwear in these section lie between Rs 500 – Rs 1,000.
The brand under these section are
01 paragon
02 North Star
03 Bata
04 Campus
05 khadim
06 sparx
Campus is the leader of economy section. Only campus market cap near Rs 9,000 crores. Campus also enter the mid section in sports category.
04 Mass Section – The market size of mass section is Rs 53,600 crores. Price of footwear in these sections under Rs 500.
The brand under these sections are
01 liberty
02 Bahamas
03 Flite
04 walkway Bahamas and flite both company under Relaxo brand. Relaxo is large cap company with market cap near Rs 17,000 crores. India. 80% population lie in Mass Section this consumer are very price sensitive. But Relaxo undisputed market leader in these section